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Digital Communications Manager
Location:
Auckland
Category:
Sales and Marketing
Date Posted:
05-Dec-2018
Application Close Date:
19-Dec-2018
Job Reference:
1365895A
Position Type:
Permanent
View Attachment:
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  • Newly created role. 
  • Opportunity to add real value and join NZ Post at an exciting time of change.
  • Based in Highbrook, East Tamaki.

New Zealand Post has been a vital link for New Zealanders for over 170 years, and in the future, we will continue to be a trusted Kiwi company that helps customers succeed and helps New Zealand grow.

We currently have a great opportunity for a Digital Communications Manager to join the team and lead the customer communications strategy and execution for our ‘always on' content and programmes.  You will recommend investment and database requirements, utilise data and key marketing tools, such as Salesforce/Marketing Cloud, to significantly improve business outcomes across a range of audiences, products and services.  You'll tell stories people want to hear, stories that empower businesses and consumers to send and receive the things they want in a digital world.  You'll be working in a dynamic and constantly evolving industry to design and deliver compelling direct marketing and social campaigns that cut-through to customer needs, helping NZ Post to grow market share and revenue.

Key accountabilities of the position include:

  • Contribute to the wider marketing strategy and marketing plan, recommending the ‘always on' content programmes that deliver to business objectives.
  • Develop the channel strategy for social media and direct marketing and take the lead on our customer communication programmes, including (not limited to) customer retention and acquisition activities like email marketing, direct to customer product updates, newsletters or adhoc communications.
  • Understand the Company's marketing automation systems and processes to recommend data-led direct marketing communications which improve customer experience, value and loyalty.
  • Lead the development of Customer Lifecycle Management (CLM) trigger programmes that helps reduce churn and/or increases customer value.
  • Recommend and manage the budget within the wider Marketing budget ensuring delivery to targets.

Key to your success in this role will be your extensive marketing experience in a service organisation. You'll have experience building direct and digital communications programmes in a service industry and in leading and managing a team. Your ability to communicate in a business to business environment will be highly regarded.

In return, we'll offer you the chance to lead a great team, and get stuck in to some really interesting work to add real value, innovate, and help transform an iconic NZ Brand.

To find out more, visit NZ Post's Careers website to download the position description for the role or for further information please contact Kristy Teece on 09 3679532.  Applications close on 19 December 2018.

All applicants will be required to provide proof of their eligibility to work in New Zealand. Appointees will be subject to a security check and may be required to undertake drug, alcohol and / or credit checks.